Michigan online gambling had an impressive debut. The state’s mobile sports betting apps and online casinos went live on Friday and suffice it to say, the market delivered. According to a press release by Conscious Gaming, Michigan was “the busiest legal sports betting state in its first weekend, based on geolocation transaction data.”
That bodes well for the market and validates the amount of attention the industry has given the Michigan online gambling opportunity.
And Michigan accomplished that feat during a record-setting weekend across the US.
As the press release notes:
“Record volumes were recorded this past weekend for legal U.S. online gaming and sports betting. This signals U.S. consumers favor the regulated U.S. industry and are turning away from the illegal, unprotected, offshore bookie businesses of the past. It also means revenues that were once channeled to the illegal market, are now staying in the communities where these bettors live.”
Michigan and Virginia are Out of the Gate at a Full Sprint
The Michigan launch overshadowed the launch of online sports betting in Virginia, and those two states were a big reason the US sports betting industry had its biggest weekend ever. According to Conscious Gaming, “The addition of Michigan and Virginia helped drive all-time high transactions* in a weekend that featured a heavy sporting event schedule.”
The press release goes on to say that Michigan and Virginia accounted for “7.5 million transactions… from over 400,000 accounts, making up 25% of overall volumes across the U.S. market.”
“Hundreds of thousands of people in Michigan and Virginia placed legal online bets for the first time this past weekend,” said Seth Palansky, Conscious Gaming’s vice president of corporate social responsibility. “This demonstrates that Americans will abandon illegal websites and the street corner bookie to place their trust in companies that are accountable, provide robust consumer protections and responsible gaming measures.”
Operators are Bullish on the Michigan Market
On the individual operator level, BetRivers issued the following statement:
“We are incredibly excited to be off to a strong start in Michigan,” said Richard Schwartz, president of RSI’s BetRivers.com. “We are thrilled to see our BetRivers.com site live in the booming Michigan market and this first weekend proved to us that there is a huge appetite for online casino and sports betting. We believe our new Michigan customers enjoyed the convenience of wagering on an exciting array of online casino games and sporting events, safely from their mobile devices and computers, on the fun and easy-to-use BetRivers.com platform.”
And as Darren Rovell reported on Twitter, BetMGM had quite a debut too.
What Twitter Is Saying
Here’s a collection of some of the more interesting tweets from the opening weekend in Michigan.
The Michigan Online Gambling Landscape
- PointsBet MI (sports betting-only)
- William Hill
- Golden Nugget Online
- Barstool Sportsbook (sports betting-only)
*data includes GeoComply geolocation transactions from regulated U.S. online gaming and online sports wagering in CO, D.C., DE, IA, IL, IN, MI, MT, NV, NH, NJ, OR, PA, RI, TN, VA and WV.